softwareone

SoftwareOne needed to promote the concept of financial cloud management, its essential role in achieving and measuring cloud business impact, and their expertise among a crowded marketplace of cloud vendors. The Walker Sands creative team was tasked with developing a concept that would educate and engage IT leaders with a consultative and friendly approach and drive action through activations at all stages of the marketing funnel.

The cloud promises innovation capabilities and costs savings, but without effective cloud financial management (FinOps), organizations lack the transparency, predictability and governance to capitalize on their investment.

SoftwareONE provides the transparency, predictability + governance needed for effective Cloud Financial Management.

Use the language and aesthetic of the mystery genre to highlight organizations’ foggy view of cloud spend, establishing FinOps as the way to investigate and optimize cloud investments.