SEVENTH GENERATION

BRANDING | PACKAGING

Project Context

Through providing its customers with eco-friendly and sustainable products to help keep their homes clean, Seventh Generation also maintains a greater commitment to protect our collective home, planet Earth, for the next seven generations. But despite the brand’s dedication to nature in its values and business practices, its current branding and packaging do not communicate this effectively.

Design Objective

To distinguish the brand as the industry’s leading pioneer in environmental sustainability, Seventh Generation’s brand image must reflect nature itself. Therefore, its new rebrand will feature a more minimalistic, elegant, nature-inspired brand identity and packaging design that will stand out in a sea of flashy, colorfully-packaged chemicals.