aptos gtm campaign

Aptos, a longstanding leader in retail technology solutions used by 135,000+ companies, came to Walker Sands to relaunch its Aptos ONE point-of-sale solution. While Aptos had gained credibility from 40 years in the retail technology space, the brand needed to highlight Aptos ONE as a new, modern POS solution and break away from 
its legacy perception. The company needed to show its target market 
that Aptos ONE could help them unify commerce and thrive in a new age of retail.

Aptos excels at helping retailers who center the customer experience (eg. The North Face), as exemplified by case studies.

Aptos ONE is for leading brands obsessed with CX. 

Use playful copy and visual references to marquee case studies that cement Aptos’ credibility as a CX-forward, modern POS.